--- title: Case Studies --- [Skip to content](https://effective-marketing.agency/case-studies#main-content) ![Effective Marketing logo](https://effective-marketing.agency/hs-fs/hubfs/logo__.png?width=160&height=45&name=logo__.png) - [Home](https://effective-marketing.agency/) - [Services](https://effective-marketing.agency/#services) - [Pricing](https://effective-marketing.agency/#pricing) - [Testimonials](https://effective-marketing.agency/#testimonials) - [Case Studies](https://effective-marketing.agency/case-studies) Open main navigation Close main navigation - [Home](https://effective-marketing.agency/) - [Services](https://effective-marketing.agency/#services) - [Pricing](https://effective-marketing.agency/#pricing) - [Testimonials](https://effective-marketing.agency/#testimonials) - [Case Studies](https://effective-marketing.agency/case-studies) - [GET IN TOUCH](https://effective-marketing.agency/#contact) [GET IN TOUCH](https://effective-marketing.agency/#contact) [![](https://effective-marketing.agency/hubfs/20260831%20sql%20google%20ads.png)](https://effective-marketing.agency/case-studies/google-ads-sales-qualified-leads) ## [Case Study: 400% more Sales Qualified Leads. 75% lower cost per lead. One change to the bidding signal.](https://effective-marketing.agency/case-studies/google-ads-sales-qualified-leads) [Read more](https://effective-marketing.agency/case-studies/google-ads-sales-qualified-leads) [![x4 Quality Leads with Google Ads](https://effective-marketing.agency/hubfs/20250915%20optimising%20for%20lead%20quality.png)](https://effective-marketing.agency/case-studies/optimise-google-ads-for-lead-quality-property-industry) ## [Case Study: Quadrupling Quality Leads for a Luxury Property Client: A Google Ads Conversion Signal Story](https://effective-marketing.agency/case-studies/optimise-google-ads-for-lead-quality-property-industry) [Read more](https://effective-marketing.agency/case-studies/optimise-google-ads-for-lead-quality-property-industry) [![Performance Max optimised for Lead Generation](https://effective-marketing.agency/hubfs/20250912%20pmax%20lead%20gen.png)](https://effective-marketing.agency/case-studies/performance-max-for-lead-generation) ## [Case Study: Less Traffic, More Leads: How We Fixed a Broken Performance Max Campaign over 9 Months](https://effective-marketing.agency/case-studies/performance-max-for-lead-generation) [Read more](https://effective-marketing.agency/case-studies/performance-max-for-lead-generation) [![](https://effective-marketing.agency/hubfs/20250911%20US%20leads%20from%20Facebook%20ads.png)](https://effective-marketing.agency/case-studies/safari-tour-leads-with-meta-ads) ## [Case Study: How a $550/month Meta Campaign Outperformed the Industry's Lead Marketplace](https://effective-marketing.agency/case-studies/safari-tour-leads-with-meta-ads) [Read more](https://effective-marketing.agency/case-studies/safari-tour-leads-with-meta-ads) ## Conversions. ROI. We help clients in Travel, Fintech, Proptech, Agritech and more attract quality leads through effective paid ads campaigns. [Learn more](https://effective-marketing.agency/#services) [![logo__](https://effective-marketing.agency/hs-fs/hubfs/logo__.png?width=300&height=83&name=logo__.png "logo__")](https://effective-marketing.agency/) 3 Hillside, Tierboskloof Estate - Hout Bay 7806 - Cape Town - South Africa Copyright © 2014-2026 [Connect on LinkedIn](https://www.linkedin.com/company/effective-m/)