Focused
on Conversions & ROI.
Since 2009, we help clients in Travel, Fintech, Proptech or Agritech attract quality leads
through effective marketing campaigns on Linkedin, Google, Meta and more.
Trusted by Fast-Growing Brands Worldwide
Effective Services
Paid Search &
PPC Management
We manage your lead generation and ecommerce ads to grow your sales. Our specialists have the expert knowledge necessary for your success, having been active in the industry since 2009.
Platforms: Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Social ads (LinkedIn, Meta, TikTok, Pinterest).
Hubspot Websites
for Lead Generation
HubSpot is a leading website + CRM platform that helps your business grow by providing easy-to-use, state-of-the-art tools for marketing, sales, customer service, and content management.
Services: website migration to Hubspot CMS, Wordpress-to-Hubspot, Figma-to-Hubspot, Search Engine Optimisation, Lead Generation Landing Pages and A/B Testing.
Hubspot CRM for
Sales Organisations
HubSpot is a leading website + CRM platform that helps your business grow by providing easy-to-use, state-of-the-art tools for marketing, sales, customer service, and content management.
Services: sales processes audit, mapping to CRM processes, CRM setup, process automation, reporting, integration with third-party tools, data analysis and consulting.
Reporting
Our dashboards integrate data from all your marketing platforms
Transparent Pricing for Paid Media,
Search Visibility & Reporting
Month-to-month retainers. No lock-in contracts. Ad spend billed directly to your account — we never mark it up.
These packages cover paid media management, visibility and reporting only.HubSpot website builds and CRM consulting are scoped and priced separately.
What's Included
Every deliverable, across all three packages.
| Service | Starter | Core | Growth |
|---|---|---|---|
| Google Ads | |||
| Google Search Ads Keyword campaigns, bidding strategy & optimisation | ✅ | ✅ | ✅ |
| Cross-Network Ads YouTube, Discovery, Gmail, Display, AI Overview | ✅ | ✅ | ✅ |
| Microsoft Advertising | |||
| Microsoft / Bing Ads Search & audience campaigns on Microsoft network | Add-on | Add-on | Add-on |
| Social Advertising | |||
| Meta Ads (Facebook & Instagram) Targeting, A/B testing & audience optimisation | — | ✅ | ✅ |
| LinkedIn Ads B2B demand gen, lead gen forms & retargeting | — | Add-on | Add-on |
| TikTok, Pinterest & Reddit Ads Awareness & interest-stage campaigns | — | Add-on | Add-on |
| Programmatic Display | |||
| Programmatic Advertising DSP-based display, video & native across premium inventory | — | Add-on | Add-on |
| SEO & Visibility | |||
| On-site SEO & Organic Discoverability Technical, content & internal linking | — | ✅ | ✅ |
| AEO — AI Answer Engine Optimisation ChatGPT, Google AI Mode & Gemini | — | — | ✅ |
| Tracking & Measurement | |||
| Tracking Setup & Monitoring Google Tag Manager, Meta CAPI & Pixel | — | ✅ | ✅ |
| Email & CRM | |||
| Email Marketing & CRM Management Lead capture, nurture setup & segmentation | — | Add-on | Add-on |
| AI Tools | |||
| AI Concierge Chatbot Build, training, content pathways & management | — | — | ✅ |
| Reporting & Strategy | |||
| Monthly Performance Report | Basic | Standard | Full narrative |
| Strategy Calls | Quarterly | Monthly | Bi-weekly |
| Pricing | |||
| Monthly Retainer Fixed management fee, billed monthly in advance | R 8 500/mo | R 32 000/mo | R 62 000/mo |
| Performance Fee 10% of monthly ad spend above the threshold — only on the portion exceeding it | 10% above R50k/mo | 10% above R100k/mo | 10% above R100k/mo |
Ad spend note: Media spend is additional to the monthly retainer and billed directly to your own Google, Meta or platform ad account — we never mark it up. Recommended minimum ad spend: R 50 000/mo for Starter; R 100 000/mo for Core and Growth. The performance fee applies only to the portion of monthly ad spend above the stated threshold — not to the total spend.
See what our Clients say
“Olivier was a game changer for our paid media performance. He expertly managed our Google, LinkedIn, and Meta Ads, driving high-intent leads and optimizing spend.
Beyond ads, he helped customize our HubSpot reports to clearly track lead acquisition all the way to transacting merchants—giving us actionable insights that fueled our growth.
His strategic approach and attention to detail make him an invaluable partner for any fintech looking to scale.”
“Working with Olivier has been a game-changer for our business. His expertise in pay-per-click campaigns and Google Ads is outstanding—he combines deep technical knowledge with a very strategic, results-driven approach.
Olivier not only improved our visibility but also delivered a significant increase in high-quality leads at a lower cost per click. He is proactive, transparent, and always goes the extra mile to fine-tune campaigns for maximum performance.
I would highly recommend Olivier to anyone serious about growing their business online.”
“Olivier has been managing our paid media campaigns for several years and has been instrumental in supporting our growth over this time.
Having worked with various people and companies, his expertise, knowledge, and overall personal investment in our company is beyond comparison. He often goes beyond his core offering, having made marketing and technological recommendations, which we have implemented with great success.”
“We have been a client of Effective Marketing for several years now with a focus on our Google Ads as well as campaigns covering several other media platforms. We have had steady growth with excellent leads which has resulted in great conversion rates.
I cannot speak more highly of Olivier and his team as their professionalism has been above reproach, and their understanding of these platforms is world class. We look forward to working with them into the future.”
“Olivier’s Pay-Per-Click agency transformed our lead generation campaigns—boosting conversions while cutting CPL in a very competitive context.
Their strategic, data-driven approach and deep industry knowledge delivered outstanding results. Highly recommend for anyone seeking impactful, efficient digital advertising.”
“Working with Olivier’s agency has been extremely valuable for Paromi Tea. Their expert guidance across paid media, SEO, email marketing, affiliates and ecommerce has not only increased our online visibility and driven real revenue growth. The monthly ecommerce reports they provide are clear, insightful, and directly tied to our business goals.
Their strategic advice and hands-on support help us make smarter decisions and scale efficiently. If you want a partner who truly understands ecommerce and delivers results, look no further.”
“We’ve been working with Olivier from Effective-Marketing Agency, and he’s been a huge help in managing our Google SEO and Ads.
He’s knowledgeable, easy to work with, and always brings valuable insights to the table. Really appreciate his support in growing our campaigns.”
“We have been working with Effective Marketing for years. Initially we were looking for a PPC manager, but Olivier is super knowledgeable and goes way beyond.
From website audit to SEO and PPC, he covers everything with great attention to detail. Friendly and professional, the best combination.”
“Effective Marketing has provided us with an exceptional level of expertise in managing our Google Ads campaigns. Their strategic approach, attention to detail, and clear performance tracking brought measurable results to our business.
Olivier and his team combine professionalism with a genuine understanding of client objectives, which makes them a reliable partner for any company serious about optimising their digital marketing spend.”
“Effective Marketing’s guidance on pay-per-click and Google Ads has been invaluable in helping us navigate our niche market.
Their advice ensures we reach, and continue to reach, the right clients while achieving measurable results.”
“Over an extended period, I worked closely with Olivier on pay-per-click and Google Ads campaigns. His professionalism, technical expertise, and ability to deliver strong results made him an invaluable partner.
I really enjoyed working with him and would confidently recommend his services.”